Brand Remaking

This project was a holistic reimagining of a brand, integrating graphic design, creative direction, and fashion design. From creating logos, labels, tags, and packaging to crafting a comprehensive brand book, every element aimed to establish a cohesive identity. Inspired by the grace of koi fish and Japanese culture, blended with the vibrancy of Mexican roots, the Fall Collection was designed from scratch. It featured bold silhouettes and innovative patternmaking, resulting in an avant-garde line that highlighted cultural fusion, intended for launch in New York's competitive market.

Preview

Evove - The remaking of a japanese brand

Year

2024

Graphic Design (Logo, labels, tags, packaging) Creative Direction (Remaking a brand, giving it a new identity, purpose and direction) Fashion Design (Making the first Fall Collection, designs, patternmaking, sewing and samples)

For this project, I undertook a complete rebranding initiative, designing a modern logo, labels, tags, and packaging that reflected the brand’s evolving identity.

Additionally, I created a comprehensive brand book, which included a detailed brand strategy to guide its visual and conceptual direction.

As part of the rebranding, I also designed the Autumn/Winter Collection, drawing inspiration from the fluid movement of koi fish to create a conceptual narrative.

This process involved:

intensive sketching sessions: enhanced by the integration of AI tools to explore innovative ideas.
developing and prototyping samples: ensuring the designs matched the concept’s vision.
selecting premium fabrics: that aligned with the collection’s theme and quality standards.
market research & pricing strategies: and overseeing the manufacturing process to deliver finalized designs.

This project showcases my ability to merge creativity and strategy, delivering cohesive branding and collection designs that embody a brand’s essence while appealing to its target audience.

Inspired by the elegance and symbolism of Japanese koi fish, this collection was conceptualized to reflect their serene movement and cultural significance.

Each garment captures the spirit of Japanese nature and heritage, blending subtle symbolism with functional luxury.

This collection celebrates a fusion of tradition and innovation, offering timeless but innovative designs that narrate the koi fish’s journey through water.

The design process began with studying the koi’s fluid dynamics, transforming these insights into graceful silhouettes and vibrant, earthy hues that resonate with their natural environment.

Using AI tools, I developed detailed sketches and concepts, ensuring the collection embodied the harmonious relationship between water, motion, and tranquility.

Fabrics were meticulously sourced from Japan’s renowned textile regions—Bishu, Fukui, and Ishikawa—honoring traditional craftsmanship while embracing modern sustainability.